Sureshot® launches branding program for the free pop-up killer "Stop-the-Pop-Up"™.

April 10, 2003: Sureshot Software today announced the branding program for "Stop-the-Pop-Up"™, a versatile pop-up blocking product dealing with a multitude of advertisements such as browser popup windows, WEBPOPUP spam, hostile activeX controls, GAIN adware pop-ups, etc.

"We have had numerous branding inquiries since the lastest release of Stop-the-Pop-Up, ranging from small private companies to large Internet Service Providers (ISP)", said Roger Karlsson, project manager at Sureshot Software. "How do I stop pop-up windows? How can I stop pop-under ads? How do I get rid of Messenger Service Spam? How can I block GAIN popups? These questions are becoming a burden on the technical support personnel at the ISP. Users are, completely understandable, annoyed at the flood of pop-up windows. Most unfortunately, users associate them with the ISP since pop-ups only open when the user is online. The ISP would like to offer its users a robust and thorough solution that deals with all types of annoying pop-up advertisements and that is where our branding program comes into the picture."

The branding program offers the branding partner to add a customized logo for Stop-the-Pop-Up™. The partner company is allowed to distribute Stop-the-Pop-Up™ free of charge, from a web site, CD-ROM or in a newsletter. The software can be distributed to anyone, not just existing customers, subscribers or users, and can thus increase the branding partner's clientele.

"The importance of branding free software can not be underestimated. Your consistent, recognizable logo in combination with freeware that stops a real nuisance will define your company as unique and much more memorable in the minds of current and potential customers", concludes Karlsson.

Pricing and Availability
The branded version of Stop-the-Pop-Up™ is offered for a token sum. A detailed description is available at http://www.sureshotsoftware.com/stopthepop/branding.html

About Stop-the-Pop-Up™
Stop-the-Pop-Up™ eliminates annoying pop-up advertising from opening up on your computer as you surf the Internet. It runs and in the background and can be opened from the system tray, increasing your productivity, and easing your frustration. With a single key-press Stop-the-Pop-Up™ allows pop-ups from sites where they are necessary.
Stop-the-Pop-Up will also block the new family of pop-ups called "Messenger Service spam". Messenger Service pop ups can spam you even when your web browser is closed. Stop-the-Pop-Up will also recognize and kill dangerous activeX controls from companies known to develop spyware or adware. Gator, GAIN, C2, Comet Systems, Cydoor, Marketscore etc, are on Stop-the-Pop-Up's black list.

About Sureshot Software
Sureshot Software develops easy-to-use and high quality pop-up control software solutions for both home and enterprise users. Sureshot Software distributes its products via the Internet to more than 150 countries around the world, with customers including Shell, L'Oreal, and Siemens. To learn more, visit Sureshot at http://www.sureshotsoftware.com/

Contact information
Roger Karlsson
e-mail: press@sureshotsoftware.com